A roadway with scenic views of Fall foliage with a yellow sign that reads "Normal Life Ahead"

Marketing for the Now (Post Pandemic)

It’s a refreshing feeling knowing that life as we once knew it is back. It was also a reminder that now is the time to step up our marketing game because millions of small businesses across the country are now able to operate in a pretty traditional fashion. It’s time to think about marketing for the now, and of course, the future.

Abandon the Traditional Marketing Mindset

Despite the normalcy, one of the most important things that business owners need to consider is to stay as far from traditional as possible. When I say “traditional,” this means abandoning strategies and techniques that worked well for them in the years leading up to 2020. As we know, technology has advanced about 5-10 years ahead of schedule due to the pandemic.

Start Taking Risks

Businesses will need to stray from their comfort zones, exploring new ideas, and taking risks. One of the main focus areas will be how companies decide to market their brand in the future. Consumers are migrating online faster than ever before. So it’s essential to refurbish your marketing strategies to align with this massive migration.

Refresh Your Brand

A new or updated look for your website, a blog, advertising campaigns on the major social media platforms, and being more social media account activity are all imperative marketing solutions guaranteed to give your business a leg up on the competition. Press releases or podcast features are also areas worth exploring.

Prioritize Digital Marketing Initiatives

Regardless of what will work best for your business, brands will need to invest much more time and money into meeting consumers where they spend most of their time…online. The more you focus your sights online, the better you will be positioned for success as we enter 2022 and beyond.

For more information on digital marketing strategies, please visit our Ignite2Lead website, email us, or check us out on Instagram!

Leave a Comment

Your email address will not be published.