Real Estate

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Real Estate Marketing 101: What Every Realtor Needs to Know

The Real Estate industry is evolving. Consumer behavior is changing faster, making it a challenge for Realtors to keep up. The traditional Real Estate Marketing strategies applied by Realtors are less effective. Billboards, flyers, newsletters, and business cards are a thing of the past. We are now in the digital era. Brokers and Agents need …

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Real Estate Marketing: Impression Based vs. Lead Generation Based Advertising

The majority of Brokers and Agents are not running ads on Social Media platforms for various reasons. Lack of knowledge, time, non-discriminatory targeting restrictions, and no desire to invest in ad spend are the most common reasons. Brokers should be investing in digital ads since they have more disposable income to invest in their firms. …

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Attention Realtors: Look Beyond Zillow for Lead Generation

As a Realtor, Lead Generation is an integral component to their success. When it comes to cold lead generation, almost all real estate brokers and agents spend a lot of money on platforms like Zillow, Trulia, and Realtor.com. It seems like a no-brainer considering most real estate transactions pass through at least one of these …

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Why Every Realtor Needs a Digital Marketing Strategy Today

The times are changing. Real estate agents have mainly used traditional advertising like open houses, flyers, billboards, and business cards. However, brokers and agents must adopt a digital marketing strategy today to succeed in the digital era. While most people would still prefer to see the property in person first, digital marketing in real estate …

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