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7 Tips to Starting a New Business Post Pandemic

New businesses are popping up all over the place. If you’re one of the thousands of Americans who have made the giant leap into entrepreneurship in one form or another, we commend you and cheer for you! The checklist to start a new business in the digital era is robust and can seem overwhelming. But once you get in the groove, things begin to come together pretty quickly. In the rest of the article, we will cover the necessary course of action to get your business off the ground and on the right track. Here are the 7 Tips to starting a new business post-pandemic…

Create a Name and Purchase a Domain

Create a Name for your Business and Purchase a Fitting Domain Name Immediately. Of course, you don’t want to come up with a name to find out that any relevant domains are unavailable or super expensive. So before moving onto the following steps, make sure you secure the domain name. GoDaddy, NameCheap, and BlueHost are websites where you can search and register your domain. 

Create an LLC

Create an LLC. There are many advantages to creating LLC, including tax advantages and write-offs, protecting personal liability to debts and legal liabilities, and flexibility in allocating profits and losses. In addition, LegalZoom provides an affordable and stress-free experience.

Create a Website

Create a Website.  A website is a no-brainer in the digital era, considering almost all products and services are searched for online. Without a website, your business loses a ton of credibility out of the gate. Make sure to designate a page on your website for a blog, which is explained more in point #5. Note, Ignite2Lead builds websites for all types of business.

Create Social Media Accounts

Create Social Media Accounts. Facebook, Instagram, and LinkedIn are the apparent platforms to showcase your business and engage with consumers. As we mentioned above, the entire consumer path-to-purchase has shifted online, i.e., social media. You can take it a step further by creating a TikTok account. There is less advertiser and competitive clutter right now, which means that your posts will organically reach more users.

It’s worth noting that social media platforms reward users who post more frequently on social media platforms, which can be very time-consuming. After you create your social media accounts, aim to post content at least once per week to start. Some businesses will build out a monthly schedule all in one shot. Ignite2Lead can provide helpful tips or even manage your social media accounts!

Lastly, be sure to subscribe to a graphic design platform that provides you with templates, images, and editing and enhancing tools for your social media posts. The absolute best graphic design platform for social media content is Canva. The platform is extremely easy to use and has thousands of different options and designs for websites, social media platforms, video content, posters, blogs, and more.

For more information on Canva and how to sign up, click the link here >>

Create a Blog For Your New Business

Create a Blog. You’d be surprised how many businesses overlook the value of a blog. There’s a misconception that if you have a blog, you have to write content daily to build a large following. Not the case. Publishing content naturally boosts your business’s SEO (Search Engine Optimization) which helps your search ranking on Google. We recommend posting 2-3 times a month. If you have time to post more frequently, then, by all means, do it. The length of the blog posts doesn’t matter. But make sure to give a solid effort, and proofread your work. Poorly written posts will hurt your brand’s SEO on Google. 

Build a Robust Digital Marketing Strategy and Execute

Build a Robust Digital Marketing Strategy and Execute! Without a marketing strategy, your business is likely to fall behind and possibly fail. Think about your competition set. It seems endless, right? All companies must invest in a marketing strategy to grow by building brand awareness and drive incremental revenue. Think about how Fortune 500 companies advertise to every endpoint on the planet. For small and medium-sized businesses, a great place to start is Facebook and Instagram ads. These platforms offer affordable and highly targeted advertising solutions. 

Keep Moving Forward With Your New Business

Keep Moving Forward! Building and running a highly functional business takes tremendous effort, dedication, and grit. As a result, you will need to block out the noise, drop anyone that doesn’t support your passion, and don’t look back. If you follow these 7 tips to starting a new business post-pandemic, then you’re on your way. Entrepreneurship is anxiously waiting for you.

Ignite2Lead offers marketing solutions in the areas mentioned above, including website development, social media ad campaigns, and social media management. We are here to help when you’re ready!

For more information on digital marketing strategies, please visit our Ignite2Lead website, email us, or check us out on Instagram!

Disclaimer: There is no one-size-fits-all approach to starting a business. 

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